mCube and Haier Establish Joint Lab to develop Sensor Module Solutions for Smart Home Appliances

Joining forces to work together on sensor technology challenges for home appliances in order to bring smart products to consumers around the world

Qingdao, China – June 27, 2018 – mCube, provider of the world’s smallest and lowest power MEMS motion sensors together with Haier Group announced establishment of a joint lab for developing intelligent sensor solutions. The two enterprises will co-develop intelligent sensor solutions for the global home appliance market, with the aim to bring next generation smart home appliances and smart life experiences to consumers.

Developing intelligent sensor products requires combining expertise in sensing, algorithms and system level implementation. Sensors are like the neural nodes of a product and a processor running algorithms is like the brain. As one of few companies with the capability of making both smart sensors and end products using sensors, mCube is collaborating with the world’s leading home appliance supplier, Haier, to bring true intelligence to home appliances.

In this collaboration, mCube will provide Haier with total sensor solutions, including sensor components, software and hardware designs, and algorithm development, so Haier can complete the whole development process from feasibility study to mass production.

Ben Lee, CEO of mCube, said, “we are honored to partner with the biggest player in home appliance market in the world. Haier has been focusing on this market for many years, with deep insights of the market needs. Together, we will develop new intelligent sensor modules and total solutions for smart home appliances to address needs of sensor solutions in the future. We believe our collaboration with Haier will drive growth of global smart home appliance market, and help more consumers to learn the convenience that these appliances can bring to their lives.”

Dr. Guoxin Yu, Chief Engineer of Haier Innovation Center, said, “the major difficulties in home appliance lie in sensors. We are very glad to build this joint lab for intelligent sensor solutions with mCube which helps us to solve the technical problems in this field quickly and efficiently. It can also enable us to define and develop sensors by combining the latest needs and sensor technologies of smart home appliances. It will be a pioneering move for driving the development of this industry as well as the wider application of sensor technologies in home appliances.”

According to Dr. Yu, sensors were mainly applied in industrial areas due to their high precision, high cost and demand for professional maintenance. However, home appliance intelligentization is a trend that started just a few years ago. Sensors used in home appliances need to be low cost and highly reliable over many years, i.e. 10 years, without maintenance. Such requirements cannot be met with our current sensor technologies. Therefore, Haier and mCube decided to build this joint lab and hope to find solutions that truly meet the needs of this market.

About mCube

mCube is a technology leader in sensor design, sensor module design and total sensor solutions. With its sensor design team located in Silicon Valley, mCube makes the smallest and lowest power MEMS motion sensors in the world. mCube has delivered over 400 million units cumulative sensors widely used in consumer electronics, industrial and healthcare fields. mCube is an innovator in motion tracking modules and total solutions. With Xsens sensor fusion solutions, mCube enables a seamless interaction between the physical and the digital world in applications such as industrial control and stabilization, health, sports and 3D character animation. For more information, visit Follow mCube on Twitter @mcubemems.

About Haier

Haier Group was founded in 1984 as the number one home appliance brand in the world (data source: Euromonitor), and is now transforming from a traditional manufacturer to an open entrepreneurial platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competence throughout the Group. On May 2016, the State Council released the list of the first entrepreneurship and innovation demonstration bases, and Haier was the only home appliance enterprise on the list due to its outstanding achievement and role model effect in this area. Currently, Haier has over ten major brands with business presence around the world, including Haier, Casarte, RRS, GEA, AQUA, FISHER & PAYKEL, Leader, DCS, MONOGRAM, etc. Each of these brands is uniquely positioned in the market to provide the best experience to different users. For more information, please visit

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Tianwu Zhao
Sr. Manager
Haier Home Appliance Group