mCube and Fanmode Introduce Sports Wearable Solution in South Africa

Wristband Solution Enables Castle Lager’s Heartbeat of the Nation Campaign

San Jose, CA – April 15, 2020 mCube, the provider of the world’s smallest and lowest power MEMS motion sensor solutions today announced that mCube’s smart wristband product is adopted by Fanmode South Africa. In a partnership with Castle Lager which recently launched their “Heartbeat of the Nation” campaign (https://www.castlelager.co.za/), the wristbands are used to support the South African Rugby team “Springboks” in the 2019 world cup tournament. Celebrating 125 years of greatness brewing beer, Castle has introduced a smart band designed by mCube with the ground-breaking app which was developed by Fanmode that brings supporters closer to the Springboks. This app combined with the innovative Castle Lager smart band measures the heart rate of the individual spectator during the match. The data is aggregated to generate an “average national heart rate” in a show of support to the team who are flying the South African flag high in Japan during the Rugby World cup tournament which started on September 20, 2019.

Fanmode together with Castle Lager encourage all South Africans to stand with The Springboks by downloading the Castle Lager mobile app and connecting their hearts to beat for the Springboks. The Castle Lager app is free to download on Android and iOS, making it accessible to the passionate supporters of the Springboks. The Castle Lager smart band is available for purchase to use with this mobile app. mCube CEO Ben Lee said, “We are delighted to partner with Fanmode South Africa which have been pioneering the way fans interact with their club and associated leagues and very proud to deliver our smart wristband products to this Castle Lager’s Heartbeat of the Nation campaign”.

Using advanced motion algorithms and rich experience on system applications, mCube developed Smart wristband total solution including the algorithm, firmware, APP and hardware design. Together with design houses and OEM customers, mCube’s smart bands have shipped over 15 million units of smart bands, which has enabled mCube to become one of the top solution providers globally for smart wristbands. From basic to multi-function models and customized solutions, mCube enables customers to launch branded private-label smart wristband products without the heavy investment of internal engineering and development resources. Through collaboration with mCube, customers can bring to market customized smart wristband solutions in a matter of months. “We are trying to make the world a stadium. We want to harness a fan’s watching experience from outside of the stadium by making their emotions count and want to show their support and passion to the team athletes in the stadium in real time”, says Neven Murugan CEO and Co-founder of Fanmode. He further added that, “mCube’s high accuracy and low power MEMS sensor based Smart wristband solutions with timely support enabled us to roll out this Heartbeat of the nation campaign together with our partner Castle Lager in South Africa. We are looking forward to working closely with mCube on future projects”

About mCube
mCube is a technology leader in sensor design, sensor module design and total sensor solutions for the Internet of Moving Things. mCube makes the smallest and lowest power MEMS motion sensors in the world, with over 500 million cumulative sensor units delivered globally. mCube sensors are widely used in consumer electronics, smart medical and industrial fields. With Xsens sensor fusion solutions, mCube enables a seamless interaction between the physical and the digital world in applications such as industrial control and stabilization, health, sports and 3D character animation. For more information, visit www.mcubemems.com. Follow mCube on Twitter @mcubemems.

About Fanmode
Headquartered in Ireland, Fanmode is working on various solutions and platforms that completes the engagement circle by allowing the remote fans to pump their energy directly into stadiums in real time, whether they are watching the match down in their local pub with their friends, still they can cheer for their team from wherever whenever!  Fans can cheer using Fanmode’s built in gestures, record their cheers and shouts to add to the Vibe and global fan energy and make an impact on the team performance.  For more details, please visit www.Fanmode.com.

Media Contacts

Mehdi Behnami
Marketing Director
mCube, Inc.
mehdi.behnami@mcubemems.com

Neven C Murugan
CEO and Co-Founder
Fanmode South Africa
nevenm@fanmode.com