Ben Lee


Ben Lee is Chief Executive Officer of mCube. He has over 20 years of senior management experience in the semiconductor industry with a successful track record of driving rapid revenue and profit growth. As CEO, Ben is responsible for shaping the strategic direction of mCube and leading the organization to increase shareholder value.

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Peter Xie

China President of mCube, VP of the Industrial business unit, and RSD of Asia Sales & Marketing

Peter Xie is global VP of Asia Sales & Marketing, GM of the Industrial & Mobility business unit, and China President of mCube. He is responsible for all Asia Pacific commercial activities, the Industrial & Mobility business units, and operations in China. Peter has 20 years of experience in technology company leadership and management. He has served in a number of CEO, President and GM roles with strong focus in sales, broad technology and operational management in cross border business environment.

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Boele de Bie

Chief Operating Officer for mCube and General Manager of Xsens

Boele de Bie is General Manager of Xsens and mCube Vice President. He is responsible for Xsens, with a focus on people, business development, R&D and operations. Prior to joining Xsens, Boele held several roles as CEO of start-ups and growth companies within Philips Consumer Electronics in Asia, and in companies in The Netherlands, in emerging technology domains.

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Travis McDonough

Canada/Kinduct President and mCube VP of Business Development for Health & Sports

Dr. Travis McDonough is General Manager of Kinduct and mCube Vice President. As the Founder and President of Kinduct Technologies, Inc, our legal entity in Nova Scotia, Travis brings over 20 years of experience in the health care and tech industries to the mCube group. He also drives the mCube 2.0 vision particularly in the areas of Health & Sports.

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Bernie Chong

Vice President of Finance and Administration

Bernie Chong is Vice President of Finance and Administration. Bernie is responsible for strategic financial planning, budget management, risk management and the day to day financial operations of the company. He is also responsible for human resource matters and investor relations.

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CJ Hoogsteen

Vice President of Sales & Marketing

CJ Hoogsteen is VP of Sales & Marketing of mCube. He served in a number of CCO, CRO and MD roles and has over 20 years of international sales & marketing leadership experience, serving a wide range of sectors. He drives revenue growth by building scalable, customer centric sales and marketing teams. As VP Sales & Marketing, CJ is responsible for all commercial activities, including sales, marketing and business development.

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Vijay Nadkarni

Chief Technology Officer and Head of Artificial Intelligence

Vijay Nadkarni is Chief Technology Officer of mCube and the Head of Artificial Intelligence. He is responsible for mCube’s technology strategy advancement and the alignment of the company’s business goals and strategic plan with its technological vision and roadmap. This involves embracing four key areas, namely AI, SaaS, motion sensing and computer vision.

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