Ben Lee


Mr. Lee is Chief Executive Officer of mCube. He has over 20 years of senior management experience in the semiconductor industry with a successful track record of driving rapid revenue and profit growth. As CEO, Mr. Lee is responsible for shaping the strategic direction of mCube and leading the organization to increase shareholder value.

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Peter Xie

VP of Sales & Marketing and China President

Mr. Xie is global VP of Sales & Marketing and China President of mCube. He is responsible for all commercial activities, including sales, marketing, and business development, as well as operations in China. Peter has 20 years of experience in technology company leadership and management. He has served in a number of CEO, President and GM roles with strong focus in sales, broad technology and operational management in cross border business environment.

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Bernie Chong

Vice President of Finance and Administration

Bernie Chong is Vice President of Finance and Administration. He is responsible for strategic financial planning, budget management, risk management and the day to day financial operations of the company. He is also responsible for human resource matters and investor relations.

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Boele de Bie

General Manager, Xsens

Boele de Bie is General Manager of Xsens. He is responsible for Xsens, with a focus on people, business development, R&D and operations. Prior to joining Xsens, Boele held several roles as CEO of start-ups and growth companies within Philips Consumer Electronics in Asia, and in companies in The Netherlands, in emerging technology domains.

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